Thursday, October 20, 2011

Planning for Success

The last couple of days I revamped my website, edited some pages and made it to several yoga class. All of these were things on my "get it done" list, so I feel pretty good about checking them off. I also feel pretty good that I did everything myself--particularly revamping my website. While somewhat technically savvy, I am no webmaster. I relied solely on the "easy builder" program available as part of the hosting platform I chose as well as one quick call to the techie colleague who convinced me I was bright enough to do it myself. So emphatic was he that I not give up the airline miles equivalent to two domestic or one international airline ticket that was to be my payment for web-building services (yes, I am a barterer and proud of it) that he volunteered to do it for free if I failed.
I realize now that I was baited, but the intention good and the job got done. By me!
My website is very simple and temporarily not optimized for touchpad technology (sorry iPad), but it gives me, my company, web presence. That's a must in today's business and creative world. I'll jazz it up when there's a budget for that, which, of course, is in the business plan.
Yes, I said it, business plan. To some creative folk creativity and business plans are oxymorons. Two things that have no relationship whatsoever. If the muse wants you to succeed, you succeed. A Business Plan is just a distraction from doing any REAL writing.
If I wasn't creating my own financial freedom, this reasoning might have stuck. But I realize that creativity is nothing without a good plan for what to do with it. I've got lots of pages that attest to that.
A business, whether a creative venture or capital investment, needs a plan. A plan keeps things in perspective. A plan keeps you from wasting too much time. A plan keeps you cognizant of all those areas in which you need to plunge in and do those things that seem impossible--like build a website.
You can check out my company website at Now, in the words of Jay Z "on to the next one."

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